These days, we have various advertisers, websites, and people who want to grasp the buyers’ attention to providing awareness and gathering attention. Even most of the organizations used to get their websites designed from the website development companies for making them more attractive and to the point based on the demand of the customers. Customers never used to like distracting websites that take much of the customers’ time, less focus, and patience for dealing with the slow websites.
Whereas, the website’s speed and performance play a significant role in promoting your products and services. All this not belongs to Search Engine Optimization (SEO) either. The faster will be your websites; the better will be the conversions. Speedy websites lead to a higher engagement of customers and on-page performances. The more you will keep your website swift and practical, the higher the revenues and market share. Because in today’s technological world, all that the customer’s desires are the efficient online working of the websites to save their time and money.
Here we have a few essential reasons for you to know why web hosting speed and performance matters for the website:-
It either makes or breaks a website
Websites either makes or breaks the engagement of the customers. If the websites are faster in the page load times, it results in increased conversions, engagement, and revenues. Because the 1-second page delay reduces the modifications by 7% and 53% of mobile visits are abandoned, the page takes 3 seconds to load. Most people usually expect the web page to be loaded within 2 seconds or even less.
Its brief dip can be costly
The brief dip in performance can be even costly such as 98% of the organizations has declared that a single hour of hosting downtime costs over $100,000 to them. And out of the total, 78% of the online buyers have stated that they avoid visiting the same website for shopping if it takes time to get loaded and 44% of them share their poor experience with their friends and family. Even the visitors used to say that a one-second delay in website loading decreases customer satisfaction by 16%.
It builds ranking of the website
The websites which are fast in speed and performance are most likely to be visited by the visitors and are preferred by them to go to again. It increases the website’s views and builds the ranking of the website to the most seen ones. You can even have those sites on the top of the search engine pages.
Factors to be considered:-
A few essential factors determine how fast one can have access to the page on the website.
- Chosen web Browser:-
Choose that web browser that is most likely to be used by the visitors for their easy access. Such as, most people use Google Chrome, so try to opt for it to optimize for anything.
- File types:-
Try not to keep such types of files that are large enough to be downloaded by the visitors. Such large videos or rich media causes the website overloaded and slow to be loaded.
- Code on your website and selection of host:-
Keeping the codes short, sweet, and streamlined helps the visitors to visit a site and load quickly. And make sure to choose a host that prioritizes uptime and speed
Website speed always matters to the users, but by 2018, Google has pressed the internet to become faster and faster. It clearly shows that those sites that do not perform fast and quickly lag behind their competitors, resulting in losing visitors and reducing conversions.
By choosing the right website development companies and right hosting solutions, you can have a speedy website, can keep your customers satisfied, and have the maximum number of conversions possible. It would also help you build your website reputation and your business and offerings and enhance your market share along. So, while designing the website, keep into consideration the basics for better development and retaining visitors.